B2B Leadgeneratie - Propulsion

Smarter B2B Lead Generation

obtaining sales leads. We do this by drawing up a process together with you to adapt your target market as effectively as possible. Lead generation can be done both on your behalf and with you in collaboration. With our combined knowledge and experience, we’ll fill your sales pipeline.

B2B lead generation is an ongoing process, whether it concerns companies you want to contact, or companies that are looking to contact you.

Powerful combination of inbound and outbound

Propulsion uses its method to build a bridge between targeted contact (by telephone or e-mail), and responding to inbound traffic on your website (via marketing automation). Propulsion helps you both with the setup and the matching of these two processing methods. With this strategic combination, we ensure an optimal outcome when it comes to finding and starting business relationships.

Propulsion helps you conceive, implement, and optimize your B2B lead generation campaign. Our method provides you both control and understanding of your market process. Moreover, thanks to online dashboarding, you always have an overview of the results.

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Helps you tailor your proposition to your target market

Brings rhythm into your B2B lead generation

An extension of your current online efforts

Clear reports & Realtime dashboarding

View the case:

Been able to directly convert 30-35% of meetings in 10 countries

Found an internationally applicable route to market

Obtained a fitting campaign blueprint for the target market

Gained the confidence to invest in a complete 400-person Telesales operations center in Amsterdam, who work on Propulsion-designed campaign concepts

Oracle came to Propulsion for assistance in lead generation in a difficult target market

In late 2014, Oracle approached Propulsion with an issue they’d been having. Their own lead generation on the Fusion product group didn’t go as planned; the pipeline was getting empty, and they were unsuccessful internally in getting the project going. Fusion is a complex project group consisting of products added to Oracle through acquisitions, such as Customer Service solution RightNow, Campaign Management solution Eloqua, and Social Media Listening solution Virtue.

Oracle asked Propulsion to do the following two things: 1) make appointments for the experts on the Fusion product group, and 2) find ways to improve Oracle’s own route to a tricky target market. The target market in question was a list of very large companies in ten different countries.

After a data enrichment process, through which contacts and relevant themes were found, Propulsion started the market operation. By working patiently, flexibly, and through online and offline channels, Propulsion succeeded in finding the right route to the market. Our willingness to test and adjust played a decisive role in the success of the campaign.