All powered by Propulsion

The Propulsion Curriculum Vitae

Al For eighteen years, our software and our services have been taking care of optimizing market operations for our clients. When you scroll down, you’ll find the stories of some of our customers whom we’ve been proud to work with. Our customers are always B2B companies, but in terms of size we’ve seen it all: from large global corporations to ambitious SMB players. If you find yourself reading our experiences and wondering what we can do for you, don’t hesitate to contact us and we’ll set up an appointment!

Our Success Stories :

Since 2013, Propulsion offers active partner management service for Microsoft. In this role, Propulsion acts as lead engine, knowledge partner, and a contact center for Microsoft.

‘Active partner management’ means that Propulsion contacts Microsoft partners and helps them develop as much as possible in the field of Microsoft Cloud products. Propulsion analyzes available data regarding sales, past interests, and reactions in previous conversations to segment relevant partner groups, and then approaches them in a granular fashion via phone or email.

Propulsion creates new target groups, builds strong partner contacts, and strengthens the existing partnerships for Microsoft. We’ve helped Microsoft Netherlands excel in both partner satisfaction and sales figures for three years.

Over the past three years, Propulsion has mapped millions of sales for Microsoft, created tens of thousands of leads, and filled dozens of webinars.

Thanks to Propulsion, Microsoft has:

Better informed about the partners who were previously out of the picture

Cloud selling within Microsoft EMEA

In possession of a sales engine through which hundreds of partners are processed directly

Able to support partners in their development towards the cloud

Does Propulsion seem like something for your business? Feel free to contact us!

Thanks to Propulsion ABN Amro has able been to:

Effective appointment schedules with less travel time

Automated communication around appointments

An optimal way to ensure client preferences and advisor availability are combined

Create win/loss analyses regarding the results of appointments conducted by advisors

Collaboration between ABN Amro and Propulsion began in 2005. Through the Your Business Banking contact center, leads are generated, and appointments are made for advisors. Propulsion Appointment Planner software is used to plan out these appointments in an efficient manner. In 2015, the Equity Derivatives department of the bank also started using our software.

Appointments are allocated in such a way that they are spread evenly across different advisors. Thanks to the tools for reporting and insight, ABN is able to monitor agenda filling at all times.

In 2015, Lenovo started a collaboration with Propulsion to begin expanding its Benelux partner channel. The aim of the expanded channel was to better inform Lenovo resellers about new products, promotions, and events that Lenovo was launching in both the Netherlands and Belgium.

Propulsion initiated contact with Lenovo resellers and began an exchange of information. Propulsion provided information about new products, promotions, and upcoming events, while at the same time gathered information from these resellers. The information gathered from these resellers was then consulted by Lenovo to determine what sorts of events and promotions would improve their reach and market share.</

In 2015-2016, the Lenovo Channel Activation Program that Propulsion ran was the most successful of its kind in all of Europe.

Propulsion has provided Lenovo with:

Growth in the European partner program

Data regarding the sales made by resellers

A significant improvement in perception amongst resellers

An effective strategic partnership

Thanks to Propulsion, Nationale Nederlanden has:

A customer friendly, easy-to-use way to book appointments using emails and landing pages

An optimal way to ensure client preferences and advisor availability are combined

Automated confirmations and reminders surrounding appointments

Online dashboarding for all the parties involved

Propulsion collaborated with Capter to build an online appointment mechanism to facilitate appointments between insurance advisors and clients for the company Nationale Nederlanden.

The process is simple: a client receives a targeted email, which contains a link to a landing page where they can immediately book an appointment. In the background, the Propulsion Appointment Planner Software’s option generator automatically weighs client preferences with advisor availability.

The option generator presents the client with the best times for appointments, which they are free to choose. Once a choice is made, the system automatically takes care of all the logistics around the appointment.

Does Propulsion seem like something for your business? Feel free to contact us!

Thanks to Propulsion Appointment Planner Software, Childminder Agency Krokodilletje can:

Quickly and easily fill the agendas of consultants

Provide online insight on client history and appointment information to consultants

Guide the logistics around appointments

Allow childminders to book their appointments with consultants online

Every day, consultants from the childminder agency Krokodilletje hit the road to attend appointments between childminders and parents. To efficiently plan these appointments, and to come up with an effective schedule, consultants needed to combine the information about both the meeting locations and travel time involved. With Krokodilletje growing fast, this issue was becoming a logistical challenge. In 2015, Krokodilletje began using the Propulsion Appointment Planner Software in order to keep making appointments quickly and effectively.

Our software offers the booking agents appointment slots that are automatically optimized for efficiency. When generating appointment slots, the Propulsion Appointment Planner Software automates an (otherwise difficult) manual process of connecting data regarding location, existing appointments, and consultant availability. Thanks to our software, Krokodilletje is now able to plan more appointments per day on average, meaning both bookers and consultants can use their time more effectively.

In late 2014, Oracle approached Propulsion with an issue they’d been having. Their own lead generation on the Fusion product group didn’t go as planned; the pipeline was getting empty, and they were unsuccessful internally in getting the project going. Fusion is a complex project group consisting of products added to Oracle through acquisitions, such as Customer Service solution RightNow, Campaign Management solution Eloqua, and Social Media Listening solution Virtue.

Oracle asked Propulsion to do the following two things: 1) make appointments for the experts on the Fusion product group, and 2) find ways to improve Oracle’s own route to a tricky target market. The target market in question was a list of very large companies in ten different countries.

After a data enrichment process, through which contacts and relevant themes were found, Propulsion started the market operation. By working patiently, flexibly, and through online and offline channels, Propulsion succeeded in finding the right route to the market. Our willingness to test and adjust played a decisive role in the success of the campaign.

Thanks to Propulsion, Oracle has:

Been able to directly convert 30-35% of meetings in 10 countries

Found an internationally applicable route to market

Obtained a fitting campaign blueprint for the target market

Gained the confidence to invest in a complete 400-person Telesales operations center in Amsterdam, who work on Propulsion-designed campaign concepts

Thanks to Propulsion, FOX-IT has:

Make a blueprint of your target market

The beginning of database-driven sales

Clear reports & Realtime dashboard

Involve the salespeople in building target lists

Propulsion has sought out—and found—the route to the oil and gas market in Europe for a reputable ICT-security company. The company wanted to carry out research to see if the oil and gas market was a market they could move into. Propulsion, in collaboration with their business partner Prospectory, developed the proposition for this specific market and subsequently tested this proposition in practice.
Through desk research, and the use of Propulsion tools such as Extractor, the starting list that the company supplied was enriched at the outset into a complete target market for companies within Europe, complete with relevant contacts and their data.
Through patience and perseverance, Propulsion subsequently found the right way to contact the new target market. The research carried out by Propulsion has led to the scaling up of several target markets and confers within the ICT Security company.

Propulsion provided Rotterdam-based company ZIEN24 with an online appointment-making mechanism to more easily plan meetings between real estate agents, homeowners, and photographers.

ZIEN24 offers innovative home presentations, which requires photographers to make appointments all over the Netherlands. At ZIEN24, the real estate agents are the client, meaning they are given access to a client portal. This portal is synchronized with our Appointment Planner, which allows the two systems to work together to reach the best possible result. In the portal, the client can make an appointment at a homeowner’s house with a photographer using the Appointment Planner software.

When providing possible timeslots for such a meeting, the software automatically takes travel time, existing appointments, and required skillset into account.

The Propulsion Appointment Planner offers ZIEN24:

Complete integration between the ZIEN24 portal and Propulsion software

Automated communication around appointments

A balance between the availability of advisors and the client’s need to meet

Effective appointment schedules with minimal travel time

IT Distri’s use Propulsion software to manage lead follow up in West-Europa

Clear Reports & Realtime Dashboard

Automatic feedback in no follow-up

Powerful addition to your CRM software

Distribution based on skills and region

Among others, ALSO, Insight Enterprises, Ingram Micro and Copaco use the Propulsion lead management module to manage follow up on newly developed leads. The workflow is like this; The new business Sales Center (in this case Propulsion) creates new business relationships and business leads for these ICT distributors. These leads are automatically distributed/ offered to the corresponding  Partner Account Managers within the individual countries. This approach gives great understanding at EMEA Marketing and Partner Manager level of the follow up and next steps concerning these leads within their own organization.

This way all countries are being managed in a comparable manner through one dashboard. Follow up and tracking of leads happens promptly. In case this solution appeals to you, do not hesitate to contact us for further information.

Does Propulsion seem like something for your business? Feel free to contact us!


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Appointment planner software

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Propulsion, located in Hoofddorp, is a stone’s throw away from Amsterdam and Schiphol Airport. We offer ample parking space and we’re right next to a lovely park. Feel free to drop by—the coffee is ready!

Our Address:

Hoofdweg 667

2131 BB Hoofddorp

Telefoon: +31(0)88- 203 203 5

[email protected]

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