Our Vision - Propulsion

OUR VISION

These are the questions our customers want help with, and where we can assist them with our
knowledge and support:

Do you have fully functional market operations, but struggle with an empty pipeline?

Does your online channel deliver multiple qualified leads, which aren’t being followed up by the sales team?

Do you want to investigate what the right mix is between online and offline market operations?

Do you prefer to have your inside sales team in-house? That’s something we can help you set up from start to finish.

Are you looking to approach a new part of the market?

Do you need an inside sales team that can perform market operations, be it from our office or in yours?

Propulsion offers support and advise in finding the answers to these questions.

Integrate online leadgeneration with outbound focus

As marketing automation and online awareness become more and more commonplace, the playing field of lead generation and marketing campaigns is changing fundamentally.

In this new situation, new questions arise. Such as: What is a qualified lead in this new world? How are such leads picked up, and by whom? When is a qualified lead of sufficient quality to be followed up on by the sales team? Does one attempt to build rhythm into lead generation? Should we stand back and wait for leads to come in, or should the market be proactively approached, and what’s the correct mix of inbound and outbound tactics?

While answering these questions, we’re able to connect online and offline channels, to create a rhythmic and sound market operations process. We do this with our dedicated sales team based in Hoofddorp. Do you prefer to have your inside sales team in-house? That’s something we can help you set up from start to finish.

DOES PROPULSION SEEM LIKE SOMETHING FOR YOUR BUSINESS?

Feel free to contact us!

Strategic Market Operation

Propulsion helps you by building and sustaining your business relations. Over the past 18 years, we’ve learned that there’s no easy answer to the question, “How do I generate more leads in the B2B market?” We’ve also learned that success can only be achieved with creativity, perseverance, and a solid strategy for marketing. In short, what we’ve discovered, is that there’s no single way to approach ‘the market.’

What makes us special is our willingness to test market routes, to refine them, and to adjust them where necessary. It’s through this dedication that we help our customers build an optimal market operation. What we promise you is not magic, but a clear work process that we shape together. With us, you won’t find mountains of gold—the Netherlands is too flat for that—but we’ll promise that we’ll help you in a way that best suits you. Are you looking for new business? We’ll be happy to lend our knowledge, experience, and tools in helping you find it. We help you to engage your target market in a strategic manner.

Strategic market operators—that’s what we are. And who are you? Come on by and introduce yourself. We’d love to meet you.

Build and Sustain

Build and sustain business relations by looking at the possibilities that you have within your target market. We’ll work together in discovering the best ways to generate new business, and how we can make your existing customers even more satisfied. Not only do we work for our customers, we also work with them.

At Propulsion, we look for the most effective combination between traditional outbound sales and new inbound marketing. As far as we’re concerned, these worlds aren’t separate; by connecting them together, they make the other stronger and more effective.

When it comes down to it, business relations are like all other relationships: both sides have to commit. A one-sided relationship won’t last long. At the same time, it’s important that both parties are willing to communicate. What we’ll do for you, is maintain a data-driven work process with your target market, so we’ll know when it’s the ideal moment to communicate. With Propulsion, communication goes from a method of interaction to a business relationship. It’s important for you to know which business themes occupy your target market so you can respond effectively and thus learn more about your target markets. By using the combination of online and offline, inbound and outbound, you’ll work more effectively, and you can achieve more.

Do you want to know more about how we work? Feel free to contact us!

Strategic Market Engagement en Partner Management

Since 2013, Propulsion offers active partner management service for Microsoft. In this role, Propulsion acts as lead engine, knowledge partner, and a contact center for Microsoft.

‘Active partner management’ means that Propulsion contacts Microsoft partners and helps them develop as much as possible in the field of Microsoft Cloud products. Propulsion analyzes available data regarding sales, past interests, and reactions in previous conversations to segment relevant partner groups, and then approaches them in a granular fashion via phone or email.

Propulsion creates new target groups, builds strong partner contacts, and strengthens the existing partnerships for Microsoft. We’ve helped Microsoft Netherlands excel in both partner satisfaction and sales figures for three years.

Over the past three years, Propulsion has mapped millions of sales for Microsoft, created tens of thousands of leads, and filled dozens of webinars.