Marketing Automation in B2B Lead Generation

BB2B lead generation is the building and maintaining of business relationships. You can do this in two ways: outbound (I approach you) and inbound (you approach me). The process of collecting online inbound is done through Marketing Automation. Combining Marketing Automation with active outbound creates a much more powerful market process.

Before we delve into the possibilities of Marketing Automation, we want to be honest about what Marketing Automation can and can’t do. Marketing automation isn’t a perfect solution; it doesn’t automate the work of your marketing department. It doesn’t magically fill your pipeline and doesn’t ensure that visitors to your website suddenly want to buy your stuff. Marketing Automation is merely a useful tool used to strengthen online activities by addressing online visitors via your website on themes and topics that are important to them. Marketing Automation allows you.

The possibilities of Marketing Automation

Propulsion enables you to map out relevant themes to your target groups and create content that invites visitors to step out of anonymity. The information your visitors provide about themselves serves as a basis for developing a targeted approach strategy for your online visitors. The goal is to convert unknown online visitors into parties with whom you have a focused communication relationship.

The bridge to focused contact

To achieve our goals, we’ve integrated B2B Marketing Automation with our other services and products. This gives sales agents insight into both the offline and online history of contact persons in their dashboard, so that they can respond accordingly.

If you’d like to discuss your ideas and challenges with us, please feel free to contact us!

Propulsion_Marketing-Automation_760x760_Tools

A supplement to existing outbound sales and marketing

Use online interests from prospects for outbound sales

Make it possible to bring the complete prospect journey into focus

Transform passive online visits into business relationships

DOES PROPULSION SEEM LIKE SOMETHING FOR YOUR BUSINESS?

Feel free to contact us!


Contact

PROPULSION’S SOLUTIONS

SALESSNIPER

The connection

Our solutions

B2B TELESALES

Smart calling

Our solutions

AFSPRAKEN
PLANNER

Efficient planning

Our solutions

B2B LEADGENERATION

Smarter B2B Leadgeneration

Our solutions

DATA ENRICHMENT

Create and enrich targetlist

Our solutions

B2B SALES CENTRE SOFTWARE

Sales processes

Our solutions

B2B LEAD DISTRIBUTION

Divide and track salesleads

Our solutions

B2B LEADNURTURING

Convert online leads/MQL’s into business leads

Our solutions

OUR SUCCESS STORIES

TOTAL PACKAGE

Since 2013, Propulsion offers active partner management service for Microsoft. In this role, Propulsion acts as lead engine, knowledge partner, and a contact center for Microsoft.


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LEADGENERATION

Oracle asked Propulsion to do the following two things: 1) make appointments for the experts on the Fusion product group, and 2) find ways to improve Oracle’s own route to a tricky target market. The target market in question was a list of very large companies in ten different countries.


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APPOINTMENT PLANNER

Efficiently scheduling appointments between HealthCare clients and consultants. The Propulsion scheduler gives great online insight of fill rates of the agenda’s of the HealthCare Consultants.


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AND MORE

For eighteen years, our software and our services have been taking care of optimizing market operations for our clients. Read more about the stories of some of our customers whom we’ve been proud to work with.


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